Name, Image, Likeness
Counsel for NCAA Athletes
Starting July 1, 2021, college athletes are permitted to earn money from using their name, image and likeness. This long needed development opens the door to endless opportunities for student-athletes to earn income while participating in college athletics. It has also presented a new landscape for local businesses to promote their products and services.
How we help
Alex provides accessible legal counsel for athletes seeking to build and protect their name, image, likeness related ventures and to local businesses interested in engaging in NIL promotions. These services include but are not limited to business organization, brand development and trademark registration, and ongoing business and legal counsel. Alex also provides guidance and advice for NCAA compliance issues.