In the ever-evolving landscape of branding, creating coined brand names has become an effective way to establish unique identities and differentiate your business. Coined terms are newly created words that are inherently unique and are afforded the strongest trademark protection from the USPTO. In this blog post, we will explore some popular word formation techniques to help with creating coined brand names.
Compounding involves merging two or more existing words to form a new word. It allows you to combine elements that represent your brand or product in a straightforward and memorable way. Famous examples include Microsoft (microcomputer + software), YouTube (you + tube), and Airbnb (air + bed). Compounding offers flexibility, as you can experiment with different combinations to create unique and evocative coined terms.
Truncation involves shortening a word or phrase to create a concise and memorable coined term. This technique is particularly effective when the original word or phrase is lengthy or complex. FedEx (Federal Express), Pinterest (pin + interest), and Tumblr (tumble + log) exemplify successful truncation. By eliminating unnecessary syllables or letters, you can create a coined term that is snappy, impactful, and easy to remember.
Alteration entails modifying or distorting an existing word to create a unique coined term. This technique allows for creative manipulation and adds an element of distinctiveness to your brand name. Flickr (flicker), Instagram (instant + telegram), and Netflix (internet + flicks) demonstrate how alteration can produce compelling and memorable coined terms. By tweaking words, you can infuse your brand with a sense of playfulness, innovation, or uniqueness.
A portmanteau is a coined term that combines the sounds and meanings of two or more words. This technique enables you to create brand terms that are both evocative and intriguing. Examples like Animoto (animate + motion), and podcast (iPod + broadcast) showcase the power of portmanteau in branding. By blending words, you can evoke emotions, convey your brand’s purpose, and spark curiosity.
Neologism involves the creation of entirely new words or combining existing words in unconventional ways. This technique offers boundless creative possibilities, allowing you to craft unique coined terms that truly stand out. Google, Kodak, and Xerox are famous neologisms that have become synonymous with their respective industries. Neologisms give you the freedom to invent words that are distinctive, memorable, and instantly recognizable.
Word formation techniques provide a creative playground for crafting coined brand terms that resonate with your audience and distinguish your brand. Whether you opt for compounding, blending, truncation, alteration, portmanteau, or neologism, each technique offers its own set of advantages and opportunities. Creating coined brand names is an excellent way to stand out in the marketplace and to position your brand for the strongest trademark registration protection available. Contact Alex to discuss the post or to get started on evaluating your coined brand name for trademark registration.