Among the various types of marks, arbitrary trademarks hold a unique position. This blog discusses the concept of arbitrary marks, exploring what they are and why they are afforded strong legal protection.
An arbitrary trademark is a type of trademark that utilizes common words or symbols that have no direct association with the product or service being offered. These types of marks are inherently distinctive and unrelated to the associated products. These marks often create a strong brand identity and are memorable to consumers.
To better understand these marks, let’s consider a few well-known examples:
Arbitrary trademarks enjoy robust legal protection due to their inherent distinctiveness. Several reasons contribute to their strong safeguarding:
By understanding the significance of arbitrary trademarks, businesses can make informed decisions when selecting and protecting their brands.
Contact Alex to discuss the post or to get started on evaluating your brand’s trademarks.