Your brand is your most valuable asset because it is THE point of contact between your small business and your consumers. Your brand communicates the persona of your business to the consumer and leaves the consumer with a clear picture of:
The brand identifiers for your business may be a name, a logo, or a slogan. It is the first thing consumers see or hear or smell when presented with your product or service; and it’s the lasting memory that those consumers leave with – and it’s the memory that is shared with others. Your brand is your business persona. Or phrased more importantly, it is what consumers perceive your business persona to be. It’s how consumers tell your business apart from the competition. It’s how consumers search for your product or services both online and in the store.
Strong brands are developed over time. It takes an investment of time and resources from every part of your team to establish quality in your branding. It takes an investment from every part of your team to establish consistency in your branding. Successful businesses understand the importance of brand development and do not hesitate to make these investments. It only makes sense to make an investment in protecting that brand as well.
Federal trademark registration with the USPTO provides the strongest legal protection available for a business’ brand identifiers. Today, with technology and accessible legal solutions, federal trademark registration is available to any business regardless of size. A consistent brand strategy, along with federal trademark registration of the brand identifiers, is a solid foundation for any business to develop. Investment in protecting the main point of contact between you and your customers is affordable and invaluable.
Feel free to Contact Alex to discuss the post or to get started on registering your brand identifiers with the USPTO.