Food trucks are everywhere. So how do you get your food truck to stand out? Sure, awesome food helps, but it’s your food truck brand that the public sees first and it’s your food truck brand that will help you stand out in a crowd. Having your food truck brand identifiers registered as trademarks with the USPTO will create consumer confidence in the market and position your brand as a valuable asset as your business grows.
The first step for new food trucks and existing food trucks is to inventory your brand identifiers. Brand identifiers can be logos, slogans, names or some combination of those elements.
The next step is analyzing those brand identifiers to determine the likelihood of a successful trademark registration. Uniqueness and whether a mark is merely descriptive of the goods or services are two levels of analysis to start with. It’s always advised to connect with an attorney that practices before the USPTO for a full analysis and to minimize any roadblocks on the way to registration.
Feel free to contact Alex to discuss the post or if you have any questions or concerns about protecting your food truck brand.